It all starts with great pictures full of fun, life and real smiles.
Instead of treating pupils like widgets in a production line and ordering them to smile when it’s their turn – we make it informal, relaxed and above all fun. Our photographers are carefully picked for their ability to engage with pupils of all ages. They’ll arrive armed with lots of smile inducing tricks, and play music while they work. Instead of being stuck with an awkward, fixed cheesy grin, it means that pupils have a chance to relax, to be themselves and to express their own personalities.
It’s a simple idea. But it makes an enormous difference. And it elevates the pictures into a different league from almost all other school photography.